MTV X Umbro

The SOS team was commissioned by Fabric PR to visualise the Umbro X MTV capsule campaign, which featured up and coming Manchester band ‘Porij’. We worked on combining elements from the 90’s Manchester rave scene with iconic MTV 80’s idents and retro graphic art. We produced all of the assets for this campaign, from video interview, campaign/ product photography, set design, ident animations and graphic artwork.


Creative Director- Photography- Graphic Artist- Nas Abraham/ Co-creative director- Héléna Miléna / Graphic art assistant- Arron Watson Mcnab / Styling- Claudia Biele / Editor- Pietro Biz Biasia / 3D artist- Dami Oladimeji / Production- @skatewaypictures / Retouching- @ninaduque.retouching / Graphic Design- @111000.101 / Models- @oce.mrc and @altjj_/ MUA @daniellekahlani/ Hair stylist- @nicolekahlani

techniques used

Concept, Creative Direction, Videography, Production, Post- Production, 3D scanning, CGI, Projection mapping, Grading, Photography, Casting, HMUA